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Elenature : notre histoire

Our story

Elenature : Free, confident, committed

ELENATURE has grasped it: a new hair-a is beginning. And beauty will be part of it, by (re)connecting to nature through an ethical behavior towards oneself, others, and the Planet, without compromising the pleasure and sensory expectations of our consumers, all of whom are to be considered as unique. ELENATURE is a 100% innovative vision of hair care beauty, with technical and natural formulas designed to protect your hair and scalp from environmental stress while preserving the beauty of the planet.

Our philosophy


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We believe...

In the need to take care of you and nature, from which we draw our strength and performance, by giving it back what it offers us through our current and future choices and behaviors, to create healthy and sustainable beauty through its formulas, production, and consumption, which respect our resources and our planet.

We are conviced that...

Offering a daily environmental stress shield preserves the hair from premature aging. It is necessary to take care not only of the hair fiber but also of the scalp, for healthy hair. The combination of technology and nature will shape the future of hair beauty.

For you...

We have created the sincerest hair care offer possible…To allow everyone to discover the luxury and performance of personalized care thanks to our most advanced diagnostic technology in the world, which measures the needs of all hair types without exception, without compromise, without hiding anything about our formulas, the transparency of our packs, and the challenges we face, to never give up on wanting to achieve the impossible.

We dedicate our products to those who combine beauty with honesty, self-confidence, and performance while respecting themselves, others, and the Planet!

Our commitments

ELENATURE is not a brand like any other. For each step of its conception, from the elaboration of the formulas to the choice of the packs, our goal was to step out of our comfort zone. We wanted to find the most appropriate solution to improve our performance without compromise: on hair beauty and the sensory experience offered, but also and above all, while respecting the environment.

This unprecedented approach led us to go beyond our limits. And today ELENATURE exists. Greener and more sustainable than ever. ELENATURE is a new vision of premium beauty where technical skills, performance, naturalness, and respect for the environment are inextricably linked.

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Clean formulas :

ELENATURE refuses the easy way out and has chosen transparency by selecting ingredients allowing it to claim 100% clean & safe formulas and to obtain several labels guaranteeing the green quality of its products.

Our formulas carry both the COSMEBIO and VEGAN label, certified by ECOCERT and VEGAN SOCIETY. 100% Made in France.

ELENATURE HAS: no silicone, no paraben, no sulfate, no phthalate, no GMOs, no artificial colorings, no mineral oil, no controversial preservatives, no animal testing. A LIST OF “NO” THAT YES, MAKES SENSE!

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At ELENATURE, the green requirement also involves the choice of packaging and the respect of the '3Rs' rule : Reduce, Reuse, Recycle.

100% of our bottles are made from recycled and recyclable plastics.

90% of our packs are sourced in Europe, and our products are made in France for a lower carbon footprint.

1 right dose for all our bottles with a pump or pipette mechanism to limit waste.

0 secondary pack to fight against the production of unnecessary packaging... The best waste is the one that is not produced!

Finally, we have chosen transparent (recycled and recyclable) plastic to allow our customers to better monitor their consumption levels.

Who is Jean Karam?

Chairman and Founder of IEVA GROUP, the parent company of ELENATURE.

“The idea of ELENATURE came about after the birth of my children! What kind of world can I offer them? I wanted it to be the best possible one! I asked myself what I could do as an entrepreneur. As beauty and technology are my areas of expertise, I created a brand that would make my children proud.

ELENATURE is an all-organic and natural hair care brand. First and foremost, ELENATURE highlights agriculture and biodiversity, but also the use of a clean production process that respects our health and our environment. Although its eco-design is part of a minimalist reflection, it doesn’t lose its desirability. ELENATURE is an eco-designed haircare brand that also combines pleasure, well-being, and performance. Clean formulas, unique fragrances, sensorial textures... ELENATURE is the first step of a green adventure that is only just beginning!”

"I want to make real ecology. Something concrete. My teams have designed elenature not only with organic ingredients but also with an eco-friendly approach to limit environmental pollution thanks to quick-wash formulas, to reduce water consumption..." Jean Michel Karam, Chairman and founder

Joy Esther

Our muse to represent ELENATURE, in harmony with our values: free, confident, committed.

I am glad that Jean Michel Karam chose me to represent this wonderful brand. I have been immediately seduced by its concept, the values it conveys, and obviously, its different products, which are environmentally friendly and so pleasant to use. The mark we leave through the choices we make is a subject particularly close to my heart. Nature is our only theater: it is our duty to preserve it. I am very proud to represent ELENATURE, as it is in harmony with my values and with who I am.

"Nature is our only theater: it is our duty to preserve it. I am very proud to represent ELENATURE" Joy Esther, actress, the face of ELENATURE

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